A system and method for providing an interactive digital advertisement

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The present invention relates to a method for providing interactive digital advertising. The method includes the display of a digital advertisement and several possible responses to an instruction relating to the advertisement to a user on a device. When a correct response is selected by the user, content is made accessible to the user. Several of the possible responses maybe correct and/or the user may be given an opportunity to reselect one of the possible responses if their response is incorrect. A system is also disclosed.