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The present invention relates to a signboard having a bezel surface not exposed, comprising : an advertisement frame having a recessed groove formed along an edge; an advertisement sheet including a folding surface having an edge folded backward to be inserted into the recessed groove of the advertisement frame; and an insertion member for fixating the folding surface of the advertisement sheet as the folding surface has been inserted into the recessed groove. The insertion member has an insertion groove included therein to insert the folding surface of the advertisement sheet and has a pressurization part formed on the other end of the insertion groove to unfold and fixate the advertisement surface of the advertisement sheet as the folding surface of the advertisement sheet has been inserted into the recessed groove of the advertisement frame. Therefore, only the advertisement content of the advertisement sheet is exposed without exposing the bezel surface to the front surface of the signboard and with the advertisement sheet inserted into the advertisement frame, thereby beautifying the appearance of the signboard and highlighting the advertisement content.(200) AdvertisementCOPYRIGHT KIPO 2016