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Provided are a silicone adhesive composition for a window film, and a window film using same, wherein the composition has excellent release properties for easy release from a window, and also has excellent compatibility with a UV absorbent. The silicone adhesive composition for a window film, according to the present invention, is characterized by comprising : a) 100 parts by weight of a combination of a silicone adhesive and a silicone release agent; b) 1 to 10 parts by weight of a crosslinking agent; c) 0.1 to 2 parts by weight of a platinum based catalyst; and d) 0.1 to 5 parts by weight of an anchoring agent, wherein the weight ratio of the silicone adhesive to the silicone release agent is in the range of 1 : 1 to 1 : 0.2.