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TARGETING APPLICATIONS WITH ADVERTISEMENTS 发明授权

2023-05-01 3530 488K 0

专利信息

申请日期 2025-06-25 申请号 KR1020127018370
公开(公告)号 KR101716532B1 公开(公告)日 2017-03-27
公开国别 KR 申请人省市代码 全国
申请人 마이크로소프트 테크놀로지 라이센싱 엘엘씨
简介 Collecting application execution data by a push service and targeting application programs with advertisements based on the collected data. Statistics such as activity, popularity, and frequency of execution for each of the application programs are generated based on the collected data. The statistics are matched to advertising campaigns to select application programs relevant to the advertising campaigns. Advertisers are charged for delivering the advertisements based on the selected application programs. For example, advertisements delivered to frequently executed application programs are more expensive than advertisements delivered to application programs that are rarely executed.


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