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PROBLEM TO BE SOLVED : To provide an ink jet recording ink that enables a highly glossy and clear white image.SOLUTION : An ink jet recording ink contains : an aqueous medium; dispersant; a hollow resin particle; and an organic white pigment having a chemical structure expressed by a formula (I). [X is an identical or different H, a methyl group, an ethyl group, a methoxy group, an ethoxy group, a chlorine atom or a sulfone group; Ris an alkyl group, an alkenyl group, an aralkyl group, an aryl group or a cycloalkyl group; R-Rare each independently H or R. With regard to R-R, these two or three substituent groups may act with a nitrogen atom to form a heterocyclic group.]